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As Vaping Grows in Popularity in China, the Market for E-Cigarettes Is Booming
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As Vaping Grows in Popularity in China, the Market for E-Cigarettes Is Booming

Liu Shiwu, Wang Mei and Si Qi
36Kr, 2019
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Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Engaging

Recommendation

Using e-cigarettes, or vaping, has become a global sensation. Juul, America’s top vaping company, has made a whopping amount of money in a short period of time. China’s businesspeople watched in awe and dug into the market to tap this new well of wealth. Writing for 36Kr – which provides entrepreneurial information, tech news and financial services – Liu Shiwu, Wang Mei and Si Qi examine the current state and prospects of China’s e-cigarette market. They conclude that no Chinese company will be able to emulate Juul’s success. Also, regulations will determine the trajectory of the e-cigarette market in China and elsewhere. The US Food and Drug Administration is investigating the industry and zooming in on Juul, and some Chinese cities are banning vaping in public areas.

Take-Aways

  • China’s entrepreneurs seek to create the Chinese version of Juul – the most successful e-cigarette brand in the United States.
  • China’s e-cigarette companies target young consumers instead of tobacco users.
  • So far, none of China’s numerous e-cigarette brands has emerged as a superstar brand like Juul. 

About the Authors

Liu Shiwu, Wang Mei and Si Qi are writers for 36Kr. Founded in 2010, 36Kr provides entrepreneurial information, tech news and financial services.

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