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Beyond the Obvious
Book

Beyond the Obvious

Killer Questions That Spark Game-Changing Innovation

Hyperion, 2012 подробнее...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

You can be as creative as Pablo Picasso or as innovative as Steve Jobs – or close – no matter who you are. Just follow the practical new-ideas system developed by “Innovation Guru” Phil McKinney, formerly a chief technology officer at Hewlett-Packard. His step-by-step innovation guidelines help you out-innovate your competitors, and develop new products and services. getAbstract finds his methods helpful for those competing in today’s “creative economy,” where great ideas are the hottest currency.

Take-Aways

  • Markets change so fast that companies must constantly innovate to stay competitive.
  • Firms need to move beyond conventional ideas and traditional assumptions.
  • Anyone can and should develop great new ideas; you can learn how to be innovative.

About the Author

Phil McKinney is the former chief technology officer of Hewlett-Packard’s Personal Systems Group, where he led strategic planning and R&D for the firm’s PC product lines.


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