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Cashvertising
Book

Cashvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Career Press, 2008 más...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers’ deepest desires and impulses. Although Whitman’s advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman’s compelling delivery of crucial advertising advice.

Take-Aways

  • Many advertising professionals aim to be clever or creative, rather than focusing on their true purpose: to sell.
  • Good advertising appeals to people’s basic desires.
  • If people don’t believe what you say about your product, they won’t buy it. Testimonials and endorsements help build credibility.

About the Author

Drew Eric Whitman has taught the psychology behind the consumer response for more than 23 years. He has worked as a consultant for the American Legion, Amoco, Texaco and many other organizations.


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