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China Sees a Boom in Local and Overseas Traveling During Chinese New Year as Post-85ers Become Main Spending Power
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China Sees a Boom in Local and Overseas Traveling During Chinese New Year as Post-85ers Become Main Spending Power

Le Yan
YiCai Global, 2017
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Editorial Rating

7

Qualities

  • Analytical
  • Overview

Recommendation

Tourism in China and elsewhere continues to benefit from the increased spending power of the “post-85” generation of Chinese travelers, especially during the one-week New Year holiday that starts between January 21 and February 20. In 2017, the number of people traveling within China during that period tripled compared with the previous year. Le Yan, a reporter for Chinese financial content provider YiCai Global, interviewed China’s largest online travel agencies to understand what is driving the travel trend. getAbstract recommends this article to people in the online travel agency industry, economists, sociologists, frequent travelers and trend watchers.

Take-Aways

  • Chinese New Year, a weeklong holiday during which people traditionally go home for family reunions, has become a time of mass tourism.
  • In 2017, domestic tourism tripled compared with the previous year, and spending per person increased 20%.
  • Chinese people are now departing from Chinese New Year traditions, signaling shifts in values and lifestyle.

About the Author

Journalist Le Yan reports for YiCai Global, China’s largest financial content provider.

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