Cambridge Business Association
Confident Digital Content
Book

Confident Digital Content

Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career

Adam Waters
Kogan Page, 2018
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Editorial Rating

7

Qualities

  • Comprehensive
  • Applicable
  • Overview

Recommendation

Digital media expert Adam Waters explains how to create first-rate digital content. He provides expert, practical background information on the basic principles of digital content production, including the final product text, photos, video, audio files, and more. His primer covers the fundamentals you need to know. getAbstract recommends Waters’s manual to aspiring digital media producers, digital video producers who want to teach this skill to others, digital community managers seeking to create teams whose members are comfortable with digital, and digital professionals who need to convince their bosses to invest more in digital.

Summary

Digital Content Production

Working with digital content gives you scope for creativity and storytelling as well as the opportunity to learn something new every day and to work in any field. For example, if you are in the food business, you can produce recipe videos. Or you might choose to become a journalist, an instructor, a blogger or a marketer – the online world has room for a variety of talents and infinite content.

Digital content takes many forms, including written materials, photographs, audio files and video files. People access digital content primarily via their smartphones. They also can view it on their desktop and laptop computers. Normally, digital producers use social media to disseminate their content, but it also appears on apps and websites.

The Skills of Digital Content Production

Good digital producers offer content with an “emotional hook” that grabs an audience, but knowing how to touch readers is only one skill that creating digital content demands.

Others include:

  • Writing – Digital content producers must write well in clear, simple prose. They avoid jargon and dry language, and...

About the Author

Head of digital of the British Forces Broadcasting Network Adam Waters has been producing digital content for more than a decade at various production companies and TV channels.

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