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Digital Disruption
Book

Digital Disruption

Unleashing the Next Wave of Innovation

Amazon Publishing, 2013 подробнее...


Editorial Rating

8

Recommendation

Upstart entrepreneurs are applying new technology and thinking to disrupt industries from sleep clinics to military camouflage makers writes Forrester Research analyst James McQuivey. Free digital tools and open platforms like YouTube are knocking down the barriers to entry that once deterred start-ups. But technology is only part of the story. Focus also on the “adjacent possible” as you imagine what would next delight your customers. McQuivey offers part guidebook, part call to action, warning that if you don’t use technology to find fresh ways to please your customers, someone else will. getAbstract recommends his concise insights to start-ups, venture capitalists, business students and those looking to accelerate innovation at an existing company.

Take-Aways

  • Disrupting an industry – luring customers away by creating new kinds of value – used to require vast amounts of time and capital.
  • Today’s disruptors harness technology to shake up established industries quickly and at minimal cost.
  • “Digital disruption” means your next competitor could come from outside your industry.

About the Author

Vice president and principal analyst at Forrester Research James McQuivey has written for The New York Times, The Wall Street Journal and The Economist.


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