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Digital Humans: Thriving in an Online World
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Digital Humans: Thriving in an Online World

Digital Humans and Their Organizations

Garrick Jones and Paul Ashcroft
Wiley, 2022
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8

Qualities

  • Comprehensive
  • Analytical
  • Applicable

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As technologies such as artificial intelligence (AI) evolve, many organizations find themselves struggling to know how best to manage uncertainty. According to Paul Ashcroft and Garrick Jones, thriving in the future requires a dramatic mindset shift: Eschew outdated top-down hierarchical solutions and become an “activated organization,” embracing the adaptability of complex, evolving systems. As experts in large-scale digital transformation, Ashcroft and Jones urge leaders to craft a compelling future narrative that inspires the changes needed within their organizations.

Summary

As the “singularity” approaches, survival requires adapting to the trends shaping the future.

Over the past decade, what it means to be human has undergone a dramatic shift. Humanity has expanded its capabilities as a species via digital technologies, such as artificial intelligence (AI). But as digital technologies and AI systems become more advanced, the world is approaching the “singularity”: a time when AI exceeds human capabilities. The consequences of this shift remain to be seen. While AI’s rise may usher in many new opportunities, dystopian outcomes are also possible. Some fear human workers could become obsolete with robots, AI, and automation destroying the ability of the majority of humans to earn a livelihood.

As organizations enter this “brave new digital world,” it’s vital that they adapt intelligently in response to the trends driving change, including:

  • The merging of the digital and the physical – People are increasingly connecting physical objects, such as kettles or lights, to the Internet of Things, creating hyper-connected physical infrastructures that...

About the Authors

Paul Ashcroft and Garrick Jones are co-founders of The Ludic Group, an organization helping organizations navigate large-scale digital transformation.

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