Universidad Tecnológica de El Salvador
e-Riches 2.0
Book

e-Riches 2.0

Next-Generation Marketing Strategies for Making Millions Online

Scott Fox
AMACOM, 2009
Buy book or audiobook

Read or listen offline

Amazon Kindle
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

6

Qualities

  • Applicable

Recommendation

The Internet is a gold mine. Those who know how to stake their cyberclaims can make huge fortunes. However, scoring on the Internet takes knowledge and skill. You have to understand the baffling, ever-changing world of cyberspace to prosper there. That’s where e-commerce expert Scott Fox can help. In his book, Fox breaks down Internet entrepreneurship into basic chunks. In clear language, he explains how companies and individuals can use the Internet to market their products and services. Although Fox’s leap onto the social-media bandwagon is too tardy to be original, getAbstract believes marketing professionals and small-business owners who are lost in cyberspace can pick up some useful e-business tips in his smart how-to guide. Caveat emptor: This book can give you a real boost if you’re looking for novel ways to make money during these difficult economic times. However, the author uses this work to promote his other e-services.

Summary

Strike It Rich on the Internet

The Yellow Pages are passé. The first place people now look for information is the Internet, so your business needs a Web site. Creative entrepreneurs have succeeded in cyberspace using some of these tactics:

  • J&D’s Down Home Enterprises promoted its product, Bacon Salt, on MySpace and Facebook. Using a keyword search, the company targeted 35,000 people who had included the phrase “I love bacon” on their profiles and “friended” them. This created great word-of-mouth. J&D sold out its entire supply of Bacon Salt in a week. It has shipped Bacon Salt to 47 countries. The cost to J&D of MySpace and Facebook posts: $0.00.
  • A New Jersey liquor store owner, Gary Vaynerchuk, attracted 80,000 weekly viewers to his online videos of wine tastings, dramatically increasing its sales.
  • Richard Sexton, a North Carolina furniture retailer, recruited high-end customers using ads on Google and Yahoo.
  • Peter Shankman, a public relations professional, used Facebook to create a mailing list of more than 40,000 names for his firm HARO (Help a Reporter Out).

The Nine Commandments

Follow these “nine...

About the Author

Scott Fox is an e-business adviser to Live Nation and numerous other corporations and individuals. Author of the bestselling Internet Riches, he writes the E-Commerce Success blog.

Comment on this summary or Начать обсуждение