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Engage!
Book

Engage!

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Wiley, 2010 подробнее...


Editorial Rating

7

Qualities

  • Comprehensive

Recommendation

Digital analyst and sociologist Brian Solis steps from the virtual world into the real world to teach companies how best to exploit social media to engage consumers, build brand equity and compete. Solis backs up his comprehensive, detailed report with exhaustive research. He does occasionally fall prey to indecipherable phrasing such as, “Inward focus now must include outward contribution.” Despite these minor problems, getAbstract recommends this definitive social media guide to executives who want to stake their firms’ claim in the web’s vast territory.

Take-Aways

  • The immense, global social web is rife with opportunity.
  • Companies need a comprehensive communications strategy for new media.
  • What counts online is quality content, not self-promotion.

About the Author

Brian Solis, a principal at the research-based advisory firm Altimeter Group, is a digital analyst and sociologist. He leads interactive programs for Fortune 500 companies.


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