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Flying High
Book

Flying High

jetBlue Founder and CEO David Neeleman's Rules for Beating the Competition...Even in the World's Most Turbulent Industry

James Wynbrandt
Wiley, 2004

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

James Wynbrandt has penned a well-researched, colorful account of the life and guiding principles of commercial aviation pioneer David Neeleman. The book is written in a clear, straightforward style, and offers insights into what made discount carrier jetBlue an unlikely success. The book appears, however, to reflect Neeleman’s artful capacity for generating positive publicity for himself. While this is not exactly a hagiography, once you have read it, you may well envision a halo floating above Neeleman’s portrait on the book’s jacket. Then again, as Muhammad Ali once said, "If you can do it, it ain’t braggin’." Certainly, Neeleman’s accomplishments rocked the commercial aviation industry, encouraging the major carriers to launch value-based alternatives such as Ted and Song. getAbstract.com recommends this book to professionals seeking useful ideas to help their businesses gain altitude.

Take-Aways

  • JetBlue founder David Neeleman overcame attention deficit disorder by virtue of energy and creative brilliance.
  • In his youth, he feared his learning disabilities would mark him as a failure for life.
  • Neeleman’s core values, rooted in his Mormon faith and his missionary work in Brazil, are a powerful influence on all his business endeavors.

About the Author

James Wynbrandt is a New York aviation and business reporter, and a regular contributor to major aviation magazines. He is a licensed pilot whose articles on business and aviation have appeared in The New York Times, Forbes and Aspen Magazine, among others.

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