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Four Digital Enablers
Report

Four Digital Enablers

Bringing Technology into the Retail Store


автоматическое преобразование текста в аудио
автоматическое преобразование текста в аудио

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Digital technologies in retail can help form better connections with customers and improve operational efficiency. In this report, Peter Burggraaff, Marc Schuuring and Bill Urda from The Boston Consulting Group describe available digital solutions and suggest four ways for retailers to maximize the impact of digital strategies in their stores. Some of the presented ideas might not be new to seasoned retailers. Yet getAbstract still recommends these digital approaches to both brick-and-mortar store operators and online retailers who want to provide their customers with an improved and fully integrated shopping experience.

Take-Aways

  • Digital technologies can transform customers’ shopping experiences in four ways.
  • First, investment in R&D facilitates digital innovation in the retail industry.
  • Second, IT representatives and retail teams must work in tandem to foster innovation.

About the Authors

Peter Burggraaff is an associate director at the Boston Consulting Group’s office in Amsterdam, where Marc Schuuring is partner and managing director. Bill Urda is a knowledge expert and team manager at BCG.


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