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Gamed
Book

Gamed

Why targets and incentives fail and how to fix them

Bernie Smith
Bernie Smith, 2021

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Editorial Rating

7

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

Bernie Smith shares a goal and incentive design system he calls ROKET-DS. He offers at least a dozen examples of targets and incentives gone horribly wrong to make his point that proper goal-setting and incentive/reward design demand careful thought, process and discipline. Smith explains SMART goals, KPIs, OKRs, and various financial and non-financial rewards. For the beginner, Smith’s process – while exacting – makes great sense. Smith also offers resources to guide you in using his system as you work your way through his steps and strategies.

Take-Aways

  • Target, goal and incentive design prove complex and risky in practice.
  • Simple targets and goals don’t work on their own.
  • The ROKET-DS method of designing targets follows 10 steps.

About the Author

Bernie Smith runs Made to Measure KPIs in the UK, where he authors KPIs, consults and trains.

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