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Get to the Top on Google
Book

Get to the Top on Google

Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There

David Viney
Nicholas Brealey Publishing, 2008

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.

Take-Aways

  • Only 16% of Google’s searchers look beyond the first two pages of search results. With 40% of shopping soon to be online, being on these two pages really matters.
  • You must practice “Search Engine Optimization” (SEO) to be at the top of the list.
  • Use the “Discover-Attractiveness-Deployment” (D-A-D) process to select the best key words and phrases to boost your Web site’s position on a Google search.

About the Author

David Viney consults for large companies and helps his clients optimize their marketing through search engines. He is a graduate of the London School of Economics and a chartered accountant.

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