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Getting Started in Consulting
Book

Getting Started in Consulting

Alan Weiss
Wiley, 2000

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Alan Weiss is blessed with the ability to pay attention to details without losing sight of the big picture. He gets down and dirty when he has to, telling would-be independent consultants to take an honest look at your balance sheet and to shave every spare penny off your monthly bills. Yet he also flies high with some broad (and occasionally obvious) advice - such as promoting yourself so that business comes looking for you, rather than the other way around. getAbstract.com particularly appreciates the inspired editorial design, which features important principles, definitions and Q&As with successful consultants.

Take-Aways

  • The lynchpin of a successful consulting practice is planning a way to meet your initial cash needs.
  • Don’t try to find prospects. Instead, get them to come to you.
  • Marketing is the business of stimulating an audience’s demand for your product.

About the Author

Alan Weiss, Ph.D. started his own consulting firm in 1985. He has written 12 books and more than 400 articles, and has worked with some of the world’s best-known and largest companies. He is an adjunct professor at the graduate school of business at the University of Rhode Island, where he teaches advanced consulting skills.

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