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Global Diversity
Book

Global Diversity

Winning Customers and Engaging Employees in World Markets

Ernest Grundling and Anita Zanchettin
Nicholas Brealey Publishing, 2006

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Editorial Rating

7

Qualities

  • Well Structured
  • Concrete Examples
  • For Beginners

Recommendation

Discussions about globalization invariably focus on its economic aspects, but the cultural impact on your multinational company is equally important. Even the best-intentioned managers can stumble while working with local employees and clients if the parties don't know what to expect from one another. Ernest Gundling and Anita Zanchettin cover what managers should know culturally to work in eight countries (each profiled by an expert with local experience). Their insightful analyses draw upon demographics, geography, history and the news to explore differences among and within national cultures, and to discuss corporate diversity in different settings. They suggest ways to win customers and engage employees, but if they fall short, it is in this tactical realm. If you have an ex-patriate assignment in China, Egypt, India, Japan, Mexico, Russia, the United Kingdom or the United States, getAbstract suggests reading the relevant chapter to get started on the road to cultural awareness and cross-cultural management.

Take-Aways

  • As business expands globally, fewer countries automatically accept Western or United States standards.
  • Thus, handling cultural diversity is becoming even more crucial in the business world.
  • Each country has its own challenges in corporate culture and diversity, for example:

About the Authors

Ernest Gundling is co-president and founder of an intercultural management consulting firm, where Anita Zanchettin is director of global inclusion. The firm manages global diversity issues including cultural assessment, systemic change and training. Dr. Gundling teaches at the Haas School of Business at the University of California, Berkeley.

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    S. A. 2 years ago
    Liked this was very imformative
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    N. J. 1 decade ago
    Buenas tardes, para poser l'éros en mi IPad, descargue vuestra App y me ofrecian 6 resúmenes gratis. Los descargue siguiendo las instrucciones pero no consigo leerlos. Me interesa mucho vuestra oferta y antes de suscribir, me gustaría contrastar el resumen de un libro que ya he leído (uno de los 6 que descargue).
    Gracias por su ayuda,
    Nathalie Jaumin