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How Mariah Carey Built All I Want for Christmas Is You Into a Holiday Juggernaut
Article

How Mariah Carey Built All I Want for Christmas Is You Into a Holiday Juggernaut



Editorial Rating

8

Qualities

  • Background
  • Concrete Examples
  • Engaging

Recommendation

When it was released in 1994, “All I Want For Christmas Is You” didn’t make much of a splash. Yet 25 years later, it reached number one on Billboard’s Hot 100 all-genre chart, the first Christmas tune to do so in 60 years. James Jurgensen of The Wall Street Journal explains how that happened in a story that mixes the rise of streaming, the “network effect” and Mariah Carey's canny choice to embrace and expand her franchise as “Queen of Christmas” into the digital world.

Take-Aways

  • Mariah Carey’s “All I Want for Christmas Is You” seems tailor-made to succeed in the online holiday music ecosystem.
  • Streaming success benefits artists, but the real money awaits even beyond individual listeners’ downloads.
  • Mariah Carey has leveraged her Christmas popularity wisely.

About the Author

John Jurgensen covers entertainment for The Wall Street Journal. He previously was a reporter for AP and The Hartford Courant.


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