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How To Flip The Script With Anti-Goals And Achieve Things Faster
Article

How To Flip The Script With Anti-Goals And Achieve Things Faster

Forbes, 2023


Editorial Rating

8

Qualities

  • Applicable
  • Inspiring

Recommendation

The human brain prioritizes survival above achievement. Thus, fear is naturally more compelling than hope, and loss is a more potent motivator than gain. Executive coach Supriya Venkatesan recommends leveraging this human weakness to help you reach your objectives. Counterintuitively, by working toward your “anti-goals,” your ultimate goal might just be within reach.

Take-Aways

  • Research confirms an inherent “negativity bias” in humans, which makes the fear of loss more motivating than the anticipation of reward.
  • To set “anti-goals,” begin by imagining your worst possible day. 
  • When you start with what you don’t want, you examine your goals from a fresh vantage point.

About the Author

Executive coach and serial entrepreneur Supriya Venkatesan is the founder of Samskara, a leadership coaching company that employs neuroscience tools to unlock individual potential. 


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    J. M. 10 months ago
    Great course
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    B. I. 10 months ago
    Thanks for this course
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    J. M. 10 months ago
    Nice one summary