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"I Thought I Missed the Party": Graham Hawkins on Social Selling
Podcast

"I Thought I Missed the Party": Graham Hawkins on Social Selling

The Wingman podcast

Brad Barker and Graham Hawkins
The Wingman Podcast, 2020
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Editorial Rating

9

Qualities

  • Analytical
  • Engaging
  • Insider's Take

Recommendation

Graham Hawkins, the CEO of SalesTribe and the author of The Future of the Sales Profession, went in search of perspective from buyers. Their input helped him develop a radical new approach to sales that fits today’s ubiquitous disruption. With information at your buyer’s fingertips through the internet, the “value added” you provide has to be domain expertise and a delightful buying experience. Brad Barker, host of The Wingman Podcast, talks with Hawkins about selling in the 2020s.

Take-Aways

  • Client “pull” sales rather than “vendor push” sales are the future.
  • Become a “deep domain expert” to sell effectively.
  • In the most successful companies, the marketing and sales departments are “joined at the hip.”

About the Podcast

Brad Barker is the host of The Wingman Podcast. Graham Hawkins is CEO of SalesTribe and author of The Future of the Sales Profession.

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    J. C. 5 months ago
    The combined effort of a business leader's intentionality and customer experience is crucial for achieving impactful sales in business. This is my takeaway from this great book!
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    V. R. 5 months ago
    Graham Hawkins emphasizes the shift towards client-driven sales, stressing the need for sellers to be deep domain experts who provide real value. Success lies in aligning marketing and sales, adapting to the digital landscape, and delivering a delightful buying experience. Hawkins advocates for a new approach that recognizes buyers' advanced information access, urging sales professionals to be thought contributors and engage on platforms where their customers are present.