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Illuminate
Book

Illuminate

Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez
Portfolio, 2016

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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Communications consultants Nancy Duarte and Patti Sanchez deliver a sensible guide to leading change. Using case studies, they describe a process of tailoring and making effective speeches, crafting the right stories with classic storytelling techniques, organizing emotional ceremonies to build commitment and deploying effective symbols. Apply their tactics to help your employees overcome resistance to change and rally them throughout the struggle that significant transformations can entail. Though the text sometimes sounds like an advertorial, Duarte and Sanchez provide examples from business, politics and social movements to illustrate the effectiveness of their techniques based on a five-step model, “dream, leap, fight, climb and arrive.” getAbstract recommends their counsel to anyone interested in persuasion or in leading change.

Take-Aways

  • To bring about significant change, organizations need “torchbearers” who can sell their vision, rally their employees, and sustain momentum through setbacks and success.
  • Successful transitions and change campaigns typically follow a five-stage model called a Venture Scape: “Dream, Leap, Fight, Climb and Arrive.”
  • To succeed at each stage, torchbearers must communicate well and often.

About the Authors

Nancy Duarte is a leading communications expert and CEO of Duarte Inc., where Patti Sanchez is chief strategy officer.

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