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Innovator’s Playbook
Book

Innovator’s Playbook

How to Create Great Products, Services and Experiences That Your Customers Will Love

Wiley, 2020 más...


Editorial Rating

7

Qualities

  • Well Structured
  • Overview
  • For Beginners

Recommendation

International design thinking expert Nathan Baird gives the lowdown on how companies can create innovative products with the right team of diverse specialists. He explains how to demonstrate empathy toward your customers; immerse yourself in their daily lives; clarify customer insights; let your ideas marinate; hold workshops to develop creative briefs to select your best ideas; create prototypes; and test and tweak your final product.

Take-Aways

  • Successful innovation starts when you put together the right team.
  • To connect with customers, have empathy, think how they think and do what they do.
  • Clarify insights about your customers.

About the Author

Founder and managing director of Methodry Nathan Baird is an expert on design thinking.


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