Cambridge Business Association
Irresistible Value Propositions
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Irresistible Value Propositions

Jill Konrath
Jill Konrath, 2012
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Editorial Rating

8

Qualities

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  • Concrete Examples
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Recommendation

Buyers are busier than ever. Good luck getting their attention. Enter Jill Konrath, an internationally recognized sales strategist and author, with an indispensable tool that will get buyers to sit up and take notice: a well-crafted value proposition. Konrath’s explains what makes value propositions strong, how to gather the information you’ll need and how you can use a strong value proposition in your pitch. She includes exercises for finding and crafting your own value proposition.

Summary

A value proposition states the measurable business value that your products or services offer to customers. It differs from the elevator speech that you use to introduce yourself or your company at networking events and from the unique selling proposition that defines how you differ from competitors. Your value proposition helps potential customers see the specific, measurable business value of your products and services. It can significantly change your prospects’ responses. As you craft your value proposition, you yourself will gain greater understanding of your products or services...

About the Author

Jill Konrath is an internationally recognized sales strategist and best-selling author of four books.

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