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Jeffrey Gitomer's Little Platinum Book of Cha-Ching!
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Jeffrey Gitomer's Little Platinum Book of Cha-Ching!

32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success

Jeffrey Gitomer
FT Press, 2007

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Editorial Rating

5

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  • Applicable

Recommendation

John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now – perhaps somewhat cheekily – calls the “Patterson/Gitomer Principles.” Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer’s oysters to get Patterson’s pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.

Take-Aways

  • Brilliant industrialist John Patterson founded the National Cash Register Company (NCR) in 1880.
  • Because cash registers were novel, Patterson had to create the market for his product.
  • The classic sales concepts and techniques Patterson developed are still valid.

About the Author

Jeffrey Gitomer is a best-selling author, columnist, sales trainer and business coach. The Dale Carnegie Sales Advantage Program recommends Gitomer’s The Sales Bible as one of 10 books that every salesperson should read.

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