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Lead from the Core
Book

Lead from the Core

The 4 Principles for Profit and Prosperity

BenBella, 2021 подробнее...


Editorial Rating

9

Qualities

  • Applicable
  • Inspiring

Recommendation

Jay Steinfeld, former Ernst & Young Entrepreneur of the Year, is the guerilla marketer whose garage start-up became Blinds.com. Home Depot eventually acquired Blinds, now the world’s leading online retailer of custom window coverings. Steinfeld teaches readers a lot about building a business. He offers numerous useful tips and explains his four core principles: “Evolve Continuously,” “Experiment Without Fear of Failure,” “Express Yourself” and “Enjoy the Ride.” Steinfeld credits these ideas with helping him overcome tragedy on his road to entrepreneurial stardom.

Take-Aways

  • Core values are vital in both life and business, yet most people pay them only lip service. 
  • The “four Es” are solid core values for any person or organization.
  • “Evolve Continuously” means always strive to improve yourself and your company.

About the Author

Jay Steinfeld, founder and former CEO of Global Custom Commerce, serves on company boards and is a director of the public company Masonite. He teaches entrepreneurship at Rice University’s Jones Graduate School of Business.


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