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Leading with Noble Purpose
Book

Leading with Noble Purpose

How to Create a Tribe of True Believers

Lisa Earle McLeod
Wiley, 2016

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Sales leadership consultant Lisa Earle McLeod teaches that when organizations infuse their operations with a “Noble Purpose” – when they focus on improving customers’ lives instead of only on profits – they inspire workers to regard their jobs with joy. She details how companies can discover their “Noble Sales Purpose” (NSP) and share it to motivate employees. Even while explaining the learning curve, heavy agenda of employee events and persuasive campaign that inculcating a Noble Purpose may require, McLeod warns leaders not to turn their Noble Purpose into the latest “flavor-of-the-month initiative.” Instead, she says, teach your employees how to identify their values, express them in their work and explain why their NSP matters to them. getAbstract recommends her worthwhile counsel to senior leaders who want to refocus their organizations based on having a Noble Purpose.

Take-Aways

  • Firms that focus on the “money story” – instead of the “meaning story” – fuel employee disengagement.
  • Make your employees’ work meaningful by emphasizing your “Noble Purpose.”
  • Aim to have a positive impact on your customers’ lives through your products or services. That becomes your Noble Sales Purpose (NSP).

About the Author

Consultant Lisa Earle McLeod, a sales leadership expert, also wrote Selling with Noble Purpose.

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    E. C. 7 years ago
    Awesome conceptualization that transforms a generally-regarded-as-CSR idea into a precious gem that can driving business & builds leadership both at a personal & corporate level. Excellent summary that encapsulates the ideas bringing them across so succinctly that impulses me to want to get the book itself for a good read. Well done getAbstract team!!
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    A. P. 8 years ago
    Inspiring to build purpose as Noble Purpose ..... !!
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    G. N. 8 years ago
    great story