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Learning Larry Page's Alphabet
Article

Learning Larry Page's Alphabet

Fast Company
Fast Company, 2016
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Editorial Rating

9

Qualities

  • Innovative
  • Well Structured
  • Concrete Examples

Recommendation

When Larry Page chose to transform Google into Alphabet in 2015, he created a unique structure to serve his dreams of superior and more “focused” innovation. Fast Company staff offer expert analysis of six core aspects of Alphabet’s larger vision, each exemplified by the models and practices of one of six other leading organizations, including Nike, Apple and GE. In this way, Fast Company helps make Alphabet less of an enigma. getAbstract recommends this analysis to tech trend-watchers and those interested in innovative corporate restructuring models.

Take-Aways

  • Alphabet is a company made up of companies – eleven in all – of which Larry Page’s original business, Google, is only one.
  • By making Google a distinct entity within the conglomerate , Alphabet aims to avoid the mistakes of Microsoft.
  • Alphabet wants to create a “mythology” around itself and its “moonshot” ideas.

About the Author

Fast Company is a progressive business media brand, whose publications offer a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership and design.

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