Cambridge Business Association
Leverage
Book

Leverage

How to Create Your Own "Tipping Points" in Business And in Life

Darby Checketts
Career Press, 2006
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Editorial Rating

7

Recommendation

Darby Checketts uses Greek mathematician Archimedes’ theory of leverage as a metaphor for finding levers you can use to lift your burdens and successfully meet life’s challenges. He fleshes out his fairly elementary but heartfelt “25 Keys to Greater Leverage” with anecdotes, personal reflections and stories, often returning to a faith-based theme. Checketts assumes that you’ve read Malcolm Gladwell’s bestseller The Tipping Point, which he cites on the cover, but his other references are even more familiar. His self-help advice is philosophical, more than it is actionable, though he does tell you some concrete steps to take, mostly upward. getAbstract recommends this straightforward text to those seeking inspiration and guidance.

Summary

The Power of Levers

Archimedes, the great Greek mathematician, said, “Give me a lever long enough and a place to stand, and I could lift the world.” Metaphorically speaking, everyone has challenges to overcome and problems to solve. The following “25 Leverage Keys” will help you determine “where you stand,” what fulcrums you have available and what levers you can use to elevate your life.

“Leverage Key 1 – Close to Kilimanjaro”

Achieving your objectives begins by writing down the 150 things you want to do before you die. Think big. Devising a plan to turn your dreams into reality makes anything possible. Your goals could include taking up a new sport or hobby, learning a language, or tapping your inner Hemingway and traveling to Mt. Kilimanjaro.

“Leverage Key 2 – Life Is Better with Bookends”

Organizations create marketing, finance and customer relations policies that reflect their values and culture. Think of these strategies as the company’s “books,” and then picture corporate bookends called “Core Purpose” and “Customer Focus.” People also need bookends for their lives. Your “Purpose,” or legacy, bookend incorporates your personal, professional...

About the Author

Darby Checketts and his wife founded a professional development company in 1985. He has consulted with hundreds of companies in 25 countries. He developed the “Customer Astonishment” program to help his clients understand leverage. He has written six books, including Customer Astonishment and Dancing in Peanut Butter.

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