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Little Green Book of Getting Your Way
Book

Little Green Book of Getting Your Way

How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

Jeffrey Gitomer
Prentice Hall, 2007
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автоматическое преобразование текста в аудио

Editorial Rating

6

Qualities

  • Comprehensive
  • Well Structured
  • Engaging

Recommendation

Jeffrey Gitomer has written numerous “Little” books on sales and motivational techniques, all titled with signature colors. These books provide straightforward encouragement in a jovial tone. Gitomer offers you information and confidence; he’s not so interested in depth. His mission is to teach the uninformed, the unskilled, the shy and the wary how to be persuasive for their own profit. He opens the door into public speaking and presentations, and tries to imbue his readers with self-assurance by being visually jazzy, super accessible and totally elementary to read. His weapons of choice include full-page big-type quotations (often of his own aphorisms), emphatic repetition of basic advice, plenty of capital letters and pages of informative check-off lists. getAbstract invites novice salespeople (in particular) as well as new speakers and presenters to find a cheerleader here, waving his green pom-poms and yelling catchy advice to help you muster your personal power in public.

Summary

It’s Time To Get What You Want

As an infant, you didn’t have any trouble getting your way. You would scream and shout, bang on your high chair, cry buckets of tears and do whatever else was necessary to get Mom and Dad to comply. What a performance! What persistence! What tenacity! Who could fail to acquiesce to your anguished baby demands? As a child and a teenager, you used different techniques to get your way. These tactics didn’t always work, but you were not inclined to quit. For you, failure was not an option. You had the optimism and brashness of youth on your side. Then something happened: You grew up. You shelved that admirable tenacity and determination. When you wanted something but didn’t get it, you backed off quickly. Well, it’s time to hop back onto the persistence express. You can teach yourself powerful new persuasive skills. Implement the following 9.5 concepts (the 0.5 is a little extra insight – just for you) to attain your future goals:

1. “Getting Ready to Get Your Way”

Persuasion is not manipulation. It is both a science (in that it is based upon specific learnable techniques) and an art (in that you must maintain the right attitude). ...

About the Author

Jeffrey Gitomer is a best-selling author, columnist, sales trainer and business coach. His other books include the Little Gold Book of Yes! Attitude, the Little Black Book of Connections and The Sales Bible.

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