Tesco
Masters of Disaster
Book

Masters of Disaster

The Ten Commandments of Damage Control

Christopher Lehane, Mark Fabiani and Bill Guttentag
St. Martin’s Press, 2012

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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

CEOs show their true mettle in times of high-profile crisis – when damage control makes the difference between an organization’s failure or survival. A scandal that generates bad publicity can be equally dangerous. Crisis communications consultants Christopher Lehane and Mark Fabiani, working with award-winning writer Bill Guttentag, spell out the best tactics to use when one wrong move in how you or your company communicate about a scandal or failure could cause irreparable damage. Lehane and Fabiani, who planned and implemented former President Bill Clinton’s damage-control strategy during the Monica Lewinsky scandal, know how to cope with crisis. getAbstract recommends their counsel to all who could – on some really bad day – need to act quickly to save their company’s and their own reputation and credibility.

Take-Aways

  • Follow these 10 “commandments” for damage-control communications: First, disclose all information at once.
  • Second, communicate to your core audience.
  • Third, don’t make a bad situation worse through ill-advised words or deeds.

About the Authors

Christopher Lehane and Mark Fabiani are partners in Fabiani & Lehane, a communications firm that counsels corporate, entertainment, political and professional sports clients. Bill Guttentag is an Oscar-winning feature film and documentary writer-producer-director.

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