Tesco
Meaning, Inc.
Book

Meaning, Inc.

The Blueprint for Business Success in the 21st Century

Gurnek Bains
Profile Books, 2007

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Editorial Rating

8

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  • Applicable

Recommendation

Declining morale, lower productivity, burnout and lack of advancement make work seem like a grind. Plummeting employee engagement is a global phenomenon, especially in developed nations, but there is a remedy: add meaning to your corporate culture. Author Gurnek Bains (writing with Kylie Bains) teaches that making your employees’ work more meaningful can reinvigorate their engagement, and improve your profits, productivity and public relations. getAbstract finds plenty of depth in Bains’ argument that companies prosper and people work better when they know that their labor serves a greater good. Using studies and analysis, he demonstrates why leaders who want energized employees should begin by explaining what their work really means.

Take-Aways

  • Companies worldwide are finding that workers are not fully engaged in their duties.
  • Only 20% of U.S. workers reported being “enthusiastic” about their jobs.
  • Employees want their work to be significant and to make a contribution to society.

About the Author

Gurnek Bains is a founder of a corporate psychology consultancy with offices in London, Sydney, New York, Hong Kong, Edinburgh and Düsseldorf. He has been a senior corporate adviser on cultural and personnel issues for 20 years.

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