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Megadeals
Book

Megadeals

Christopher Engman, 2020 подробнее...


Editorial Rating

9

Qualities

  • Comprehensive
  • Analytical
  • Applicable

Recommendation

Megadeals define big business. And Megadeals defines these massive, multilayered transactions. Authors Johan Aberg, CEO of Next State, and Christopher Engman, managing partner at Megadeals Advisory, interviewed more than 60 megadealers. Each one spent from two hours up to 10 hours explaining how megadeals come together. Aberg and Engman report that megadealers who can master and win megadeals earn the “biggest money in the business world.” Megadealers and aspiring megadealers can turn to this expert book for help understanding the complex, convoluted and high-stakes intricacies of megadeals.

 

Take-Aways

  • Managing a megadeal is not the same as complex selling. Megadeals are the peak test of business prowess – huge, unwieldy and risky.
  • Successful megadealers align their offers with their customers’ key initiatives. Otherwise, finding the money for a megadeal is almost impossible. 
  • Megadeals have four core attributes and are based on five cornerstones. 

About the Authors

Johan Aberg, CEO of Next State, and Christopher Engman, managing partner at Megadeals Advisory, have worked with more than 100 Fortune 500 companies whose marketing and sales focus on giant deals.


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