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Millennials
Report

Millennials

Understanding a Misunderstood Generation

Universum, INSEAD, Emerging Markets Institute and The HEAD Foundation
Universum, 2015
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Editorial Rating

8

Qualities

  • Analytical
  • Eye Opening
  • Overview

Recommendation

Older generations have watched millennials grow up with the internet in their pockets and their private lives online. Do the youngsters really differ from past generations as much as older folks like to believe? Which characteristics really define the crowd born between 1984 and 1996, and how will the world of work change to accommodate them? Universum joined forces with INSEAD, the Emerging Markets Institute and the HEAD Foundation to reality-test common stereotypes in a thorough study and to suggest ways to accommodate millennials in the modern workplace. The result is a more diverse and even-handed look at this much-maligned generation. Anyone holding stereotypes or open questions about millennials may find the analysis useful.

Take-Aways

  • Profound differences distinguish millennials in different regions and countries; they aren’t a homogeneous group.
  • True to common stereotypes, millennials across the world are eager to lead and want swift career advancement.
  • Millennials are indeed committed to work-life balance.

About the Authors

Universum gathers and analyzes data from universities, alumni groups, and other professional organizations in 60 countries and advises employers that want to attract and retain top personnel through employer branding. To create this report, Universum joined forces with the Emerging Markets Institute, the INSEAD graduate business school and The HEAD Foundation – a think-tank that focuses on issues around human capital, education, leadership and sustainability.

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