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Minority Business Success
Book

Minority Business Success

Refocusing on the American Dream

Leonard Greenhalgh and James H. Lowry
Stanford UP, 2011

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Editorial Rating

7

Qualities

  • Innovative
  • Eye Opening
  • Visionary

Recommendation

By the middle of the 21st century, people from ethnic minority groups and from other minority populations – based on race, gender, ethnicity, and more – will dominate the US population and greatly influence the nation’s prosperity. More than a decade into the new millennium, minority businesses still are not proportionately represented in the supply chains of major American companies doing business in global markets. Diversity consultants Leonard Greenhalgh and James H. Lowry offer an eye-opening analysis of where minority businesses stand today and what the US as a whole should do to help them survive and prosper. As they work to put minority businesses’ plight at the forefront of the economic agenda, the authors (who tend to discuss minority populations as a monolithic unit) urge creation of a “National Industrial Strategy” that includes contracts with minority businesses amid the work of restoring the US economy. The authors explain how the “old-school procurement” model traps minority businesses on the periphery and call for replacing it with a diverse “value-chain” paradigm. getAbstract recommends this intriguing, if idealistic, blueprint to policy makers and businesspeople.

Take-Aways

  • By the year 2042, the minority group members of today will make up the majority of the US population.
  • As part of recovering its prosperity, the US should develop a “National Industrial Strategy” that prioritizes minority business development.
  • The US president should name a “Special Assistant for Diverse Business.”

About the Authors

Leonard Greenhalgh is director of programs for minority- and women-owned businesses at Dartmouth’s Tuck School of Business. James H. Lowry is a senior adviser and former senior vice president of the Boston Consulting Group.

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