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Monetizing Innovation
Book

Monetizing Innovation

How Smart Companies Design the Product Around the Price

Wiley, 2016 подробнее...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Consultants Madhavan Ramanujam and Georg Tacke offer a no-nonsense path to successful product design. Most companies go directly from idea to product design. They never know whether customers want and will pay for a product until after its launch. The authors describe “nine rules” for products and services designed to meet immediate client demands and “willingness-to-pay.” getAbstract recommends this clear guide’s sensible advice to anyone planning a new product or service.

Take-Aways

  • Don’t start designing a new product or service until after you learn what your customers want, what they are willing to pay for and how much they’ll pay.
  • Designing blindly often results in lost opportunities and unwanted products.
  • Investigate your customers’ “Willingness-to-Pay” (WTP).

About the Authors

Madhavan Ramanujam and Georg Tacke lead Simon-Kucher, a consulting firm that helps clients design products that customers want. For more information, see monetizinginnovation.com.   


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