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Problem Solved
Book

Problem Solved

A Powerful System for Making Complex Decisions with Confidence and Conviction

Cheryl Strauss Einhorn
Career Press, 2017

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Well Structured

Recommendation

Investigative reporter Cheryl Strauss Einhorn’s “AREA Method” provides a framework for putting ideas to use in solving problems. AREA stands for “Absolute Information, Relative Perspective, Exploration and Exploitation” and “Analysis.” This method provides steps for focusing your research so you can make more informed strategic choices. Einhorn’s suggested “Cheetah Sheet” checklists clarify decision-making at every stage so that it’s explicit, transparent and open for reflection and scrutiny. Her approach to research can help you address and eliminate prejudices. She separates the process into useful components that let you incorporate knowledge and insight from multiple sources as you make decisions and work out your tactics. getAbstract suggests Einhorn’s approach to those who want to polish their decision-making methods.

Take-Aways

  • Use the “AREA Method” to work through uncertainty and to focus your research so you can make better strategic choices.   
  • AREA, which stands for “Absolute Information, Relative Perspective, Exploration and Exploitation” and “Analysis,” examines how perspective influences decision making.
  • It helps you formulate “critical concepts” to focus your research.

About the Author

Investigative journalist Cheryl Strauss Einhorn covers business, the economy and the financial sector. She founded CSE Consulting, a strategic consulting practice.

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    A. M. 4 months ago
    Very very interesting
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    J. M. 6 months ago
    Very interesting
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    S. A. 1 year ago
    Interesting