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Product-Led SEO
Book

Product-Led SEO

The Why Behind Building Your Organic Growth Strategy

Houndstooth Press, 2021 подробнее...


Editorial Rating

8

Qualities

  • Comprehensive
  • Well Structured
  • For Experts

Recommendation

It’s time for a dramatic mind-set shift concerning SEO, urges Eli Schwartz. Stop treating SEO like a marketing function and focusing efforts on keywords. Forward-thinking companies that understand today’s platforms, search engines and consumers manage SEO as they would a product in itself. Such organizations don’t prioritize meeting the requirements of search engines to drive traffic. They work to create value for users and, as a result, users find them in increasing numbers. The days of trying to outsmart Google are over. Sites must earn engagement with quality content and experiences.

Take-Aways

  • Update and supercharge your SEO strategy by prioritizing human needs over search engine requirements.
  • Robots cannot replace humans when designing SEO experiences.
  • Convert users into customers with paid and organic efforts.

About the Author

Consultant and SEO expert Eli Schwartz has worked with clients ranging from WordPress to Shutterstock to actualize growth and SEO efforts.


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