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Ryanair
Book

Ryanair

How a Small Irish Airline Conquered Europe

Aurum Press, 2005 подробнее...


Editorial Rating

9

Qualities

  • Comprehensive
  • Background
  • Engaging

Recommendation

The story of how discount airfares came to Europe is no fairy tale. This book is a disturbing story about the underside of deregulating Ireland's airline industry. It's a tale of temperamental executives, overspeculation, greed, government intervention, mistreated customers and the challenges of free market operations. Given a wealth of material and an exciting industry, author Siobhán Creaton delivers a well-written, engaging corporate tale. The cast includes a combustible mix of powerful personalities who sometimes, but not always, tolerate each other. There is also a revolving door of top executives who serve the company's purposes and leave, as well as horror stories about how cost cutting created festering customer relations. Creaton packs this into an exciting story that moves quickly, though it rambles now and then. getAbstract recommends this compelling profile to anyone interested in corporate case studies, executive management or modern aviation.

Take-Aways

  • Ryanair, one of the world's largest no-frills airlines, started in 1985 with one 15-passenger airplane based at Waterford Airport on Ireland's southeast coast.
  • Ryanair flies into airports near, but not in, major destination cities.
  • Ryanair followed the business model of Southwest Airlines, which offered initial fares as low as $20 between major Texas cities.

About the Author

Siobhán Creaton is the financial correspondent for The Irish Times. She previously co-authored Panic at the Bank.


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    O. K. 5 years ago
    It's very exciting to know about your backgroundn in my side I'm ok to learn this part of lesson in Aviation system