![Seducing Strangers](/summary-img/24589-JI364A8W.jpg?h=M&b=0)
Seducing Strangers
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)
ISBN: 9780761181750
Pages: 192
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Recommendation
Mad Men, the drama about New York’s advertising industry during the 1960s, drew raves for its authenticity. Advertising veteran Josh Weltman, a consultant to the show, helped make Mad Men realistic. Weltman shares his expertise about the processes of persuasion and motivation that are crucial to effective advertising. In today’s information-centric economy, everyone must have a bit of Don Draper – Mad Men’s lead character – on the inside. getAbstract recommends Weltman’s charming, amusing tales of advertising to those who must persuade others, and especially to advertising clients seeking to understand the online advertising world.
Take-Aways
About the Author
An adviser to Mad Men, Josh Weltman has held multiple positions in the advertising world, including writer, artist, co-producer and creative director.
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