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Sell More Faster
Book

Sell More Faster

The Ultimate Sales Playbook for Startups (Techstars)

Amos Schwartzfarb
Wiley, 2019

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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Start-ups must establish a viable position amid savage competition, but they face competing priorities. To profit, they must sell quickly, but they also must understand their market sectors. Many new entrepreneurs jump in before they gain that knowledge – a recipe for trouble or even failure. Sales expert Amos Schwartzfarb guides start-up entrepreneurs down a better path. His “operational playbook” can help you avoid costly mistakes and enable you to sell your offerings expeditiously while scaling up efficiently.

Take-Aways

  • The “W3” system – based on knowing who, what and why – can help your start-up scale its operations and maximize sales.
  • Most entrepreneurs have theoretical marketing information, but businesses require reliable data.
  • Every new business needs a detailed “ideal customer profile.”

About the Author

Amos Schwartzfarb founded or was an early employee in numerous start-ups, including HotJobs.com, Work.com, Business.com, mySpoonful, BlackLocus and Joust. He has more than 20 years’ experience leading sales organizations.

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    R. T. 3 years ago
    Great little book on selling in the start-up space. Much of it rings true in my own - admittedly personal - experience. I learned quite a bit even from the summary, and was introduced to a few nice ideas that I'd not come across before.