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Spotify’s $30 Billion Playlist for Global Domination
Article

Spotify’s $30 Billion Playlist for Global Domination

Fast Company, 2018

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Editorial Rating

7

Qualities

  • Overview
  • Background
  • Engaging

Recommendation

Spotify is currently the world’s most valuable music company. It still doesn’t make a profit, but it leaves its much better-resourced competitors behind when it comes to the size of its user base. Behind the Swedish company’s meteoric rise is 35-year-old co-founder and CEO Daniel Ek, whom Robert Safian profiles in an article for Fast Company.

Take-Aways

  • Spotify launched its music streaming service in 2008 and gained rapid popularity as an alternative to Apple’s music download platform iTunes. 
  • Today, Spotify has 170 million users, including 75 million paying subscribers.
  • Spotify still operates at a loss but had one of the best public trading debuts of any technology company at its IPO in April 2018.

About the Author

Robert Safian is managing director of The Flux Group, a strategic advisory firm.