![Starting Greatness: Rahul Vohra of Superhuman](/summary-img/43857-KUOS38X4.jpg?h=M&b=0)
Podcast
Starting Greatness: Rahul Vohra of Superhuman
How to Create Business Products People *Enjoy* Using
Starting Greatness,
2021
Recommendation
Superhuman’s founder Rahul Vohra explains how he used his background in gaming to develop productivity software. He says motivating users doesn’t require adding bells and whistles to your product. Instead, he says, tap into their emotions. In this Starting Greatness podcast interview with Mike Maples Jr., Vohra describes, among other things, how he targeted his productivity software specifically to CEOs and board members of tech companies, enabling him to market both vertically and horizontally.
Summary
About the Podcast
Mike Maples Jr., host of the Starting Greatness podcast, interviews Superhuman’s founder Rahul Vohra.
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