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A review of

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How to Change Things When Change Is Hard


“The Elephant and the Rider”

Chip Heath and Dan Heath offer memorable metaphors and solid tactics for enabling successful change.

The co-authors of Made To Stick and The Power of Moments, professors Chip Heath and Dan Heath consult and speak worldwide about the psychology of decision-making, change, innovation and collaboration.

This book stands the test of time. Current findings in neuroscience, behavioral economics and decision science support the authors’ advice about change management.


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    R. .. 1 year ago
    Amazing content
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    R. P. 1 year ago
    Nice to read
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    D. V. 5 years ago
    Interessante
    • Avatar
      2 years ago
      sehr