Universidad Tecnológica de El Salvador
The Brain Advantage
Book

The Brain Advantage

Become a More Effective Business Leader Using the Latest Brain Research

Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar and Ken A. Paller
Prometheus Books, 2009
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Editorial Rating

8

Qualities

  • Innovative
  • Scientific
  • Concrete Examples

Recommendation

Great business leaders strive to improve their knowledge and capabilities, and to gain as much experience as possible. However, most executives do absolutely nothing to develop their cognitive processes, that is, to improve the way their brains work – although the brain is malleable and teachable according to clinical psychologist Madeleine L. Van Hecke, cognitive neuroscientist Ken A. Paller, learning authority Lisa P. Callahan and management expert Brad Kolar. The authors step forward to help businesspeople enrich their brains, anyone’s most crucial tool. This book presents up-to-date brain research and down-to-earth tips on how to employ this information to become a more effective leader. getAbstract recommends this unusual, intriguing book to anyone who wants to think more clearly.

Summary

Rewiring the Brain

When Cheryl was 35, a medical overdose damaged her inner ear, leaving her a distorted sense of balance. She felt as if she was in constant danger of falling down. She could not tell if she was sitting or standing, and she often crashed to the floor. Perpetually disoriented, Cheryl lost her job and had to apply for disability benefits.

Neurologist Paul Bach-y-Rita proved the malleability of the brain by the way he helped Cheryl. He designed and constructed an ingenious helmet that gave her with special somatic cues to tell her if she was stable and standing or sitting upright. With this device, Cheryl regained her equilibrium. When she took off the helmet after a minute, she recovered her stability for 20 seconds. When she wore it for prolonged periods, her sense of balance lingered for increasing amounts of time after she removed the helmet. Its “electrical impulses” created “secondary pathways” in her brain, building new “balance signals” and proving the brain can change.

Cheryl no longer needs the helmet. Her experience illustrates the power of “neural plasticity.” In far less drastic ways, your brain, too, is capable of training and retraining...

About the Authors

Madeleine L. Van Hecke is a licensed clinical psychologist. Lisa P. Callahan directs knowledge management activities for Accenture’s outsourcing practice. Brad Kolar heads Kolar Associates, a consultancy. Ken A. Paller is a Northwestern University cognitive neuroscientist.

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