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The Culture Code
Book

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille
Currency, 2006

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Editorial Rating

7

Qualities

  • Innovative

Recommendation

The core idea of this pleasant, accessible book is easy to grasp: Culturally specific codes shape people’s understandings, behaviors and emotional responses. French-born psychoanalyst and marketing maven Clotaire Rapaille brings a useful perspective shaped by his experiences as a U.S. immigrant to his discussion of what he calls “Culture Codes.” His methods for tapping into these codes are straightforward. However, some of his conclusions lead to fairly sweeping, general claims about overall national cultures. His explanations of coded cultural instincts and actions are still interesting, particularly when he delves specifically into American, French, English, German, Japanese and other societies. getAbstract suggests his book to those interested in cultural differences and those responsible for tailoring marketing concepts to reach specific national audiences around the world.

Take-Aways

  • A “Culture Code” is the unconscious meaning people apply to any given thing – a car, a type of food, even a country – via the culture in which they are raised.
  • The culture codes that you grew up with determine your actions and emotional responses.
  • Early imprinting creates this code, which shapes your understanding of the world.

About the Author

Psychoanalyst and marketer Clotaire Rapaille is the founder and chairman of Archetype Discoveries Worldwide.

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    M. O. 5 years ago
    Brilliant summary! Im very interested in cultures and so will definitely be buying the book. Welcome onboard Jimena.
    ...And yes, how do you mean its free till Tuesday?
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    A. O. 5 years ago
    The email says I can read it for free till Tuesday, but how?:)
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    M. S. 5 years ago
    Welcome Jimena!! Another super Book for understanding the codes of integration in a new society is :Embracing new Tastes