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The Customer Rules
Book

The Customer Rules

The 14 Indespensible, Irrefutable, and Indisputable Qualities of the Greatest Companies in the World

C. Britt Beemer and Robert L. Shook
McGraw-Hill, 2008

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Editorial Rating

7

Qualities

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Recommendation

C. Britt Beemer and Robert L. Shook explain in this book that companies which deliver great service to their consumers exhibit common qualities. For example, firms that tackle customer service as a collective imperative tend to outperform their competitors who consider it just a departmental activity. Emphasizing client support in training programs, not just in written policies, is another way to develop a solid base of returning customers. Each chapter of this guide is devoted to one of the 14 traits of great service providers. The authors drew from $300,000 of consumer research conducted exclusively for this project and enriched their findings by including many case studies of U.S. enterprises. getAbstract recommends this manual to readers who want to adopt the mutual practices of top client-service firms in order to build their own clienteles.

Take-Aways

  • Businesses readily acknowledge the importance of serving customers well, but few actually do so.
  • When corporate leaders stress customer service, staff performance levels improve.
  • Some 67% of people agree they would pay more for products if they received better help.

About the Authors

Trend forecaster C. Britt Beemer is founder and CEO of America’s Research Group, a national firm that conducted the studies used exclusively for this book. Robert L. Shook is the author of many business books, five of which have appeared on The New York Times bestseller list. His recent books include Longaberger and The Pep Talk.

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