Skip navigation
The E-Myth Revisited
Book

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

HarperBusiness, 1995 more...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Business owners typically learn about corporate pitfalls the hard way. After falling into a professional pit, entrepreneurs are forced to yank themselves up by their fraying bootstraps. Fortunately, Michael E. Gerber provides a well-written tutorial about business plans, strategic growth and employee management. He delivers an elegant dose of reality with strategic examples, concrete numbers and marketing insights. At times, some of the examples and scenarios are a bit sappy and repetitive, but the book scores points for delivering difficult lessons in bite-sized portions. getAbstract recommends this book to entrepreneurs and other dreamers.

Take-Aways

  • Many entrepreneurs mistakenly confuse the technical craft of a business with the strategic requirements of a company.
  • Entrepreneurs typically face four stages: excitement, fear, fatigue and depression.
  • Every new business owner wears three hats: "The Entrepreneur" (the visionary), "The Technician" (the technical expert), and "The Manager" (the pragmatic).

About the Author

Michael E. Gerber, chairman, CEO and founder of E-Myth Worldwide, is the author of The E-Myth. Gerber has re-engineered operating strategies for more than 25,000 small businesses and entrepreneurs.


Comment on this summary or Start Discussion