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The Haier Model
Book

The Haier Model

Reinventing a Multinational Giant in the New Network Era

Yangfeng Cao
LID Business Media, 2018

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Editorial Rating

8

Qualities

  • Comprehensive
  • Overview
  • Background

Recommendation

A small, struggling Chinese company in the 1980s, Haier became a multinational giant through its strategy of constant reinvention. Business professor Yangfeng Cao offers a full report on Haier and its leader Zhang Ruimin. To drive home the message that quality mattered, Zhang once ordered his workers to demolish 76 flawed refrigerators with sledgehammers. Haier is now becoming a network organization and giving its customers a central role. Yangfeng’s text is rich and detailed, so much so that it can become overwhelming. getAbstract recommends his thorough report to those interested in the evolution of the Chinese market and in Haier’s strategies for corporate growth.

Take-Aways

  • In 2009, Haier became the globe’s largest manufacturer of household appliances.
  • To drive home the message that quality matters, CEO Zhang Ruimin once ordered his workers to demolish 76 flawed refrigerators with sledgehammers.
  • The National Museum of China displays one of the hammers as a “national treasure.”

About the Author

Yangfeng Cao, PhD, founded and directs the Institute of Global Entrepreneurship & Innovation in Hong Kong. He is also a professor of practice at the Guanghua School of Management at Peking University.

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