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The Humor Code
Book

The Humor Code

A Global Search for What Makes Things Funny

Simon & Schuster, 2014 подробнее...


Editorial Rating

7

Recommendation

Laughter is one of the most fundamental of human behaviors, but science has never explained it. What makes something funny? Journalist Joel Warner and psychologist Peter McGraw traveled to funny zones across five continents to discover if they could decipher the secret of humor. They got up-to-date with the latest scientific inquiries into humor, joined Dr. Patch Adams’s “clown brigade” in a Peruvian slum, found humor amid the strife of the Intifada, and investigated the hermetic aspect of Japanese humor. The answer they found is: Humor and laughter are a mystery. Their adventures offer a highly entertaining narrative. Business readers will find value in their brief section on funny ads and their insights into psychology. getAbstract recommends this exploration of humor to marketing and PR professionals seeking a deeper understanding of human behavior and the serious side of funny.

Take-Aways

  • People have tried to codify a theory of humor since the days of Plato.
  • Humanity may have developed laughter as a signal that a situation was safe.
  • People laugh even amid wars and natural disasters.

About the Authors

Peter McGraw, is a professor of marketing and psychology at the University of Colorado, Boulder, and directs the university’s Humor Research Lab. Journalist Joel Warner has written for Bloomberg Businessweek.


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