Cambridge Business Association
The Intelligence Revolution
Book

The Intelligence Revolution

Transforming Your Business with AI

Bernard Marr
Kogan Page, 2020
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8

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The world is on the precipice of change, futurist Bernard Marr argues. Thriving during this “intelligence revolution” requires embracing the transformative power of artificial intelligence (AI). Marr details the ways that companies across industries are leveraging the power of AI to help them achieve their strategic objectives.Learn how to spot AI opportunities within your business, while using AI and big data sets ethically, respecting consumer privacy. New technologies can either be a “force for good” or tools that exacerbate inequities — gain insights into how to achieve the former outcome.

Summary

The Fourth Industrial Revolution will radically transform everyday life.

Humanity is embarking on an “intelligence revolution,” in which AI and big data are poised to alter how people work and live. AI-driven technologies will make lab-grown food, tailored to each person’s nutrition needs, the norm. It will make autonomous driving seamless and make people’s homes smarter — able, for example, to change lighting in response to your mood or to fit your energy level.

Nearly all industries — even those like farming and fishing — are leaning into technological developments, and will undergo even more dramatic changes in the coming years. For example, those working in commercial fishing have started using satellite images to find tuna. If the tuna they catch is too young to sell, they put a chip on its fin and throw it overboard, tracking it (and the entire shoal it travels with) until it’s mature enough to catch. In just a decade or two, the fishing industry could look unrecognizable, with fishers relying on autonomous drone ships and robotics. The disruptive possibilities become even more radical...

About the Author

Bernard Marr is a futurist, a best-selling author, a keynote speaker, and an adviser helping governments and organizations leverage the transformative potential of new technologies, such as AI. He is a Forbes columnist, and a prominent LinkedIn thought leader and influencer.

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