Cambridge Business Association
The Magnetic Leader
Book

The Magnetic Leader

How Irresistible Leaders Attract Employees, Customers, and Profits

Roberta Chinsky Matuson
Routledge, 2017
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Editorial Rating

7

Qualities

  • Applicable
  • For Beginners

Recommendation

Consultant Roberta Chinsky Matuson shows you how to become a “magnetic leader” who attracts and retains employees and enjoys satisfied customers and healthy profits. That’s opposed to being a “nonstick” – or “Teflon” – leader who suffers high turnover and low returns. Matuson doesn’t present very much that’s new – beyond fresh examples of real-life magnetic leaders – but provides a tidy, useful compendium of leadership wisdom. getAbstract recommends her pragmatic advice to leaders in general and particularly to managers in charge of hiring.

Summary

“The Magnetic Leader”

Magnetic leaders have an “irresistible” leadership style. They recruit good employees and retain them by offering motivation and engagement. They are known for their authenticity, selflessness, charisma, transparency, vision and resilience. They put others’ needs above their own. They have strong communication skills and say what’s on their minds. Magnetic leaders are resilient and understand that events seldom unfold according to plan. They know when to seek help from their mentors and coaches.

Companies need magnetic leaders who have the skill to reduce costly staff turnover by promoting a culture of innovation. They help employees experience a sense of satisfaction when they increase customer loyalty, earn repeat business and generate higher profits for the company. Their teams perform well to generate and sustain revenue growth.

Before promoting people into leadership positions, determine if they have the competencies to succeed, including the desire, aptitude, attitude and stamina. Help them develop the clarity, speed and patience that excellent leaders need. Gallup studies find a direct correlation among “employee engagement, profits...

About the Author

Roberta Chinsky Matuson, president of Matuson Consulting, helps small to medium-sized businesses grow and retain top talent. She has worked with leaders in Fortune 500 companies.

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    L. C. 7 years ago
    It´s a interesting article to learn how a leader can manage his or her team, motivate it and get the best of all the employees. I´ll totally keep this in mind in case I became a leader some day.
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    S. R. 8 years ago
    Great article for my first read. Love the takeaways section.