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The New Fortune at the Bottom of the Pyramid
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The New Fortune at the Bottom of the Pyramid

Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create – and share in – prosperity.

Deepa Prahalad
Strategy+business, 2019
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Editorial Rating

9

Qualities

  • Eye Opening
  • Engaging
  • Inspiring

Recommendation

The dramatic decrease in extreme poverty globally represents a signal achievement of the past half century, and it’s not only benefiting the billion-plus people whose lives have been transformed. Business is benefiting, too. A new optimism is emerging – that what’s good for the “bottom of the pyramid” can be good for the bottom line. Writing for Strategy+business, Deepa Prahalad, an expert on innovation in emerging markets, describes the burgeoning vibrancy of the world’s poorer markets and explains why some business leaders are seeing profit in reducing poverty.

Take-Aways

  • Economic, technological and social changes are transforming the poor into consumers.
  • Business is also benefiting from the poor’s access to technology.
  • The desires of the world’s poor are aligning in many ways with those of more affluent consumers.

About the Author

Deepa Prahalad is a speaker, design strategist and expert on innovation in emerging markets.

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